Bridgestone Motorsports Announces Martin & Company Advertising As Agency of Record Bridgestone Motorcycle / Kart Department is pleased to announce Martin & Company Advertising as the agency of record for all powersports advertising and public relations. Martin & Company, owned by Randy and Zan Martin, is located in the Nashville vicinity in Whites Creek, TN, and has served as the source for all of Bridgestone's powersports advertising campaign and collateral creative since Martin & Company's inception in 1993. Now, Martin & Company will also handle all of the public relations services for powersports tire products including: ATV, Motorcycle and Kart. Martin & Company Advertising is a full service advertising agency specializing in developing award winning advertising and public relations services for the automotive, powersports, motorsports and outdoor markets. Bridgestone Motorcycle / Kart Manager, Bob Graham, says, "Martin & Company has done an outstanding job handling our annual ad campaigns for the last 10 years, frequently garnering Aftermarket Business Global Design Awards in the process while providing successful bottom line results. We're delighted to work with an agency that has an in-depth understanding of our market and a record for proactive media exposure." Zan Martin, president of Martin & Company Advertising, adds, "Bridgestone has consistently been the choice of champions. We look forward to bringing broader attention to Bridgestone’s many successes in the full arena of competition and improved understanding of the technology incorporated into the design and manufacturing of their powersports tire line." Bridgestone / Firestone Motorcycle and Kart Programs are headquartered in Nashville, Tennessee, a division of Bridgestone/Firestone North American Tire, LLC. For more information please contact, Leslie Maxwell, Martin & Company Advertising Public Relations Director, at 615/876-1822. |